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Will Gardner

Will Gardner

Will Gardner, Co-Founder Motive

An experienced strategist, marketer and change leader, Will Gardner supports leaders in making their businesses Purpose- and Values-driven, from the inside out.

He believes Purposeful business is the key to unleash the full potential of employees, customers, and partners to do extraordinary things for people, planet and profit. It takes logic and magic to do it brilliantly: the logic of a well-crafted strategy and disciplined execution; the magic of compelling storytelling to draw people in and inspire them to action.


Will’s recent career history

Will developed his passion for Purposeful Business when he led the co-creation and rollout of Unilever's ‘Crafting Brands for Life’ Way of Marketing - inspiring and equipping Unilever’s global community of 6,000 marketers to put social Purpose at the heart of the company’s brands.

He subsequently started up and led Collectively.org, a digital media and collaboration business focused on accelerating the shift to sustainable ways of living and consumption. Born from discussions at the World Economic Forum, partners included Unilever, Google, Nike, BT, Sales force and the UN Foundation. Will also served for six years as Trustee for Sight savers, the leading international NGO tackling avoidable blindness.

Will’s consulting on Purpose

Since January 2017 Will has been advising business leaders and speaking on Purpose-driven business. As a Kite Insights Fellow and as Director of Motive, he works with clients ranging from start-ups to major multinationals, including the last three years working with Malta’s GO PLC.

He’s a B-Corp ‘B Leader’, a Vistage speaker, an RSA Fellow and sits on the Advisory Board for the Cambridge Institute for Sustainability Leadership’s Disrupting Marketing for Sustainability programme.


Career Summary:

1992-1999  Mars Incorporated: Graduate Trainee to Portfolio Director

1999-2001   Moonfruit.com: Marketing Director

2001-2008  OxfordSM: Project Director (management consulting)

2008-2014  UnileverPLC: Global VP, Marketing Strategy/Capability

2014-2016  Collectively.org: CEO

2017-  Advisor, Purpose-driven business; Co-Founder, Motive

Will Gardner is a key-note speaker discussion 'Is Purpose-Driven Business the way Forward?' and he'll be facilitating a workshop with Mandy Calleja on Tangible Tools to develop a Purpose Driven Business.